As a content creator with independent thinking about the future Internet/Web3.0, I have been thinking about what the content platform in the Web3 era will look like. I have been looking for what kind of surprises this new era can bring, and I found Chingari.
This is India’s fastest-growing video creation and sharing platform, and similar to Tiktok, Chingari provides a hosting channel for short videos and streaming. The difference is that it intends to build a Web3 ecosystem, granting content creators and viewers governance rights by issuing Gari tokens and increasing the shared business development concept of blockchain digital economy and DAO. According to official statistics, Chingari currently has more than 80 million downloads. As an essential social product in the Solana ecosystem, Gari tokens can also help creators directly monetize their traffic.
But I was disappointed after I downloaded Chingari. Apart from using Gari tokens to reward creators, I didn't see any advancements in Web3, only the shadow of Tiktok. As for the "real potential to disrupt Instagram and TikTok" envisioned by Chingari founder Sumit Ghosh.
The first part that concerns me is speed. Opening a short video on Chingari takes a very long time to load, which runs counter to Solana's high efficiency, high throughput, and high transmission performance;
Secondly, the commercial atmosphere is too strong. During the process of watching the video, the App always reminds you to rush the rocket for the creator or buy diamonds yourself to gain more fans;
The last part is the positioning of user groups. Since Chingari is a product of a local Indian brand, most of the products are Indian and Indian works. Most of the content is of inferior quality and lacks viewing. To become an actual Web3 product needs to be globalization. Even though founder Sumit Ghosh mentioned in an interview that Southeast Asia and the global market would be fully opened in 2022, this day is expected to take a long time. Moreover, as far as the product itself is concerned, it does not have any market competitiveness.
Of course, in addition to the above complaints, Chingari is not useless, at least it has added the Gari token to it, and the application is in place.
First is creation: Chingari is India’s fastest-growing short video app, with millions daily users. The app lets users create and share short videos with the world. Every time you make a video on Chingari, you will be rewarded with Gari tokens.
Next: The platform has plans to partner with leading D2C e-commerce brands to combine Gari tokens with the existing shoppable video capabilities on Chingari. Every video uploaded to Chingari is parsed frame-by-frame, all detected objects are matched against a live product catalog, and shopping is enabled in real-time as each video enters your channel. All of these social video commerce transactions will be done using Gari tokens in the future.
Finally, ownership and management: GARI token, a social token for the Chingari creator community, will give them stewardship over future platform development through DAO and create a circular economy. GARI tokens are distributed to contributors to the value of the platform they make and, on the other hand, benefit from the value of the network itself.
Web3 itself is a future thing, and specific applications are even more difficult. Although Chingari is criticized, at least it has taken this step.